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‘Rocket’ Blanch leaves IndyCar Officiating
IndyCar
‘Rocket’ Blanch leaves IndyCar Officiating
5h ago
Detroit delivers another ratings bump for IndyCar
IndyCar
Detroit delivers another ratings bump for IndyCar
1d ago
The RACER Mailbag, June 3
Viewpoints
The RACER Mailbag, June 3
20h ago
Magnussen to make NASCAR debut in Trackhouse’s PROJECT91 entry in San Diego
NASCAR
Magnussen to make NASCAR debut in Trackhouse’s PROJECT91 entry in San Diego
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Leclerc extends Ferrari stay with new contract
Formula 1
Leclerc extends Ferrari stay with new contract
18h ago
INSIGHT: Sponsorship industry – New thinking

Industry

INSIGHT: Sponsorship industry – New thinking

By Ken Ungar - Apr 17, 2020, 12:35 PM ET

When the world appears completely out of control, who better to quote than Star Trek's Captain Kirk?Kirk knew how to win when the odds were against him. When in Starfleet Academy, young Kirk faced the Kobayashi Maru no-win computer training simulation that defeated every cadet before him. Should he also...

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